2017 have belonged to disruptive technologies, with businesses embracing innovation to walk on the digital path. Undoubtedly, online marketing has replaced the standard techniques as one of the key facets of digital transformation. Issues are going to get bigger in 2018, with the dependency about this form of marketing expected to increase everywhere, for businesses of all sizes and from diverse verticals. While 2018 is merely fever currently brewing, businesses would be enthusiastic about knowing more about the digital marketing trends that will condition their future. A few have a look. 1. Bots are definitely the lifeline of business software – Smart robots fuelled by the groundbreaking technologies such as AJE and machine learning are poised for being the personal assistant of business apps. This would be hard to assume an application without a chatbot presence. Via serving as virtual colleagues for e-commerce stores to gathering data for customer research and more, you will have thousands of purposes these bots will serve in the future of digital marketing. 2. Augmented Actuality will get bigger – Among the technologies that will open up new opportunities for brands in 2018 is that of Augmented Reality. Whilst Augmented Reality software can be used to build a consumer bottom for the business, brands can also use the technology to project their products on various social press platforms so that users can visualize them in a lifelike way. For example, a furniture brand may use specialized AR-powered filters to aid the projection of their products into the homes of you visiting the social sites. 3. Changer marketing will be more powerful – Digital marketers are already aware of the probability of influencer marketing and its significance will develop in future. This social-media based strategy is able of connecting with new audiences as well as bettering engagement with the existing ones. Consequently, a lot more brands will be hoping to embrace this craze to be able to leverage the power of social media for advancing their reach. 4. User-created content will get more attention – User-generated content, as the name suggests, is the content sourced from the real-life customers somewhat than paid content specialists. Testimonials, reviews, and sociable media posts are the most effective instances of such content. Not merely is this type of content cost-effective, but also enhances the credibility of the business. Content marketing thus will be more inclined towards user-generated, rather than professional, content in the next year. 5. Selling will be about personalization Customization has already been acknowledged as the key factor of digital success but the trend probably will get even bigger in 2018. Data-driven content will drive individualized customer experience in the coming year and marketers will give attention to targeting the right customers with the right tips and discounts. This personal content will be delivered on such basis as data related to the customer demographics, preferences, and shopping history. Final Thoughts Consequently, it becomes very important for businesses to consider the latest trends to keep pace with the market. If you are also looking to do so, it is important to experience a seasoned digital marketing spouse to help you with this. At Orange Rule, we cater expert online marketing services that give your business a competitive advantage. Our skilled marketers have helped a huge selection of online companies and enterprises to increase and strengthen their online occurrence with the right digital strategies.